Lushin & Associates

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Archive for November, 2009

A Goal to Serve

Wednesday, November 25th, 2009

Here we are 2 weeks past from one of the most important days of recognition on our calendar—Veteran’s Day.  Just celebrating my 50th birthday and having my son, Capt. Elliott B. Lushin, USMC make a special visit to attend, it caused me to pause and take stalk of what my son and other Naval Aviators have undergone to be gladiators of the skies.  I have never encountered a more dedicated and committed group of Naval and Marine Corp Officers than the ones that trains and serves alongside my son.  (more…)

The Internal Pilot Light

Tuesday, November 24th, 2009

With another year zipping by I found myself reflecting this past weekend on 2009.  One of the questions I asked myself was “why do I actually enjoy getting out of bed in the morning?” This question came about as I was talking with a close friend of mine who does not enjoy where he works.  After he left our house and the kids were in bed I started to wind down and think why I actually enjoy what I do. There are many reasons, but the number one reason was I like to help people. I know, sounds corny but when I thought about it, that was the truth. (more…)

You Don't Need the Business

Tuesday, November 24th, 2009

Have you ever been in front of a salesperson who appeared to be desperate for the sale? Desperate salespeople and desperate companies tend to make unnecessary concessions, cave in on price too easily, and cater to unreasonable demands from customers. Keeping a mindset of being financially independent is the first step to ensuring that you never appear desperate in front of a prospect. (more…)

Close the Sale or The File

Thursday, November 12th, 2009

The marketplace has changed! Large corporations are putting everything “on hold,” including the purchase commitments they made to you. Commitments you were counting on. Big companies are buying little companies and laying people off. Companies big and small, fighting for growth and profits, are tightening their belts. Budgets are smaller or non-existent. (more…)

Locked In

Thursday, November 12th, 2009

Lushin and Associates just completed its annual retreat lock-in.  Each year the staff of Lushin & Associates meets for a 24 hour informal conference to set course for the upcoming year.  Unlike others lock-ins, this year’s focus was on the economy and how best to serve our clients moving forward.  Additionally, we discussed our marketing and the importance of maintaining our high visibility. (more…)

Do the Behaviors

Tuesday, November 10th, 2009

In the opening of A Tale of Two Cities, Charles Dickens wrote, “It was the best of times, it was the worst of times; … we had everything before us, we had nothing before us …”

It sounds a little like the sales profession. There are those “best of times” when you have everything before you — unlimited opportunities, responsive prospects, repeat customers, and numerous referrals. Life couldn’t be any better.

Then there are those “worst of times” when it feels like you have nothing before you. Prospects won’t take your calls. Customers cut back on orders. The supply of leads from the marketing department dries up. In Dickens’ words, your “spring of hope” turns to your “winter of despair.”

During the “worst of times,” you can give up, sit on the sidelines, and wait for things to get better. Or, you can knuckle down and do what needs to be done to search out and identify, qualify, and develop viable opportunities. Is it harder to develop business opportunities when prospects aren’t lining up at the door? Certainly it is. Is it impossible? No. It just takes the appropriate mindset, dedication, and discipline to do the necessary behaviors. If you make prospecting calls, you’ll find prospects. If you ask prospects to make commitments and buying decisions, you’ll obtain commitments and buying decisions. If your behaviors are correct and consistent, the results will follow.

Often, it is during the “best of times” that salespeople let their behaviors slip. When prospects are plentiful and demand for their products or services is high, they don’t feel compelled to maintain the same prospecting routines. When there are plenty of opportunities in the pipeline and many presentations scheduled, salespeople are more likely to let a prospect slide on a commitment and accept a “think it over” rather than be firm about obtaining a decision. They allow the relationships that got them through the worst of times to become stale or disappear. They transition from proactive behaviors to reactive behaviors. During the best of times, they can become sloppy and still do quite well. Eventually, however, the tide will turn. And, the behaviors that would have prevented productivity from plummeting are absent.

Do the behaviors. Do the behaviors. Do the behaviors.

If you are in the sales world for any length of time, you will enjoy the best of times and you will face the worst of times. Performing the appropriate behaviors consistently is the key to maximizing your success during the best of times and maintaining a consistently high level of performance even during the worst of times.

© Sandler Systems, Inc. All rights reserved.

Be OK with a NO

Tuesday, November 10th, 2009

Sales superstars are OK with a “no”. They realize that a “no” is not necessarily a bad thing. In fact, they are often satisfied with a decisive “no” and move on to the next opportunity. They avoid the “think it over” run around by uncovering “no’s”. There are only two possible answers at the end of the sales process. “Yes” or “no”. No one will ever get all “yes’s”. Sales superstars accept that they will get “no’s” and strive to get them sooner rather than later. (more…)

Mother Made Me Do It

Tuesday, November 10th, 2009

I recently had a meeting with Sharp Business Systems here in Indianapolis.  First, I have to say that it was a refreshing business meeting unlike some I have attended, but before the meeting ever started, I saw a “Guiding Principles” statement hanging on a wall.  What struck me was the second point which said “We operate our business in a manner that would make our parents proud.” (more…)

The Disappearing Prospect

Tuesday, November 3rd, 2009

You’ve had several meetings with a prospective client. His last words were, “Everything looks good. I need to tie up a few loose ends. I’ll call you next week so we can make this a done deal.” The sale is not completed, but you’re comfortable telling your sales manager that it’s just about “in the bag.” (more…)

Trick or Treat Prospecting

Tuesday, November 3rd, 2009

I learned a valuable lesson this weekend when trick-or-treating with my 2.5 year old son.  As we were putting his costume on I was explaining to him how we were going to go from door to door and say “trick or treat” and then he would get candy from the person at the door.  My wife stayed at the house so she could pass out the candy and stay with our newborn.  She frantically took pictures as we bolted out the door heading down the sidewalk in our neighborhood. (more…)

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The Tipping Point in the Sandler Selling System

In traditional selling, the close is the tipping point. In the Sandler System it occurs at the very beginning of the selling process.

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