4 Tips to be Successful in Sales

January 23rd, 2012

I was asked recently by a prospect “How do I become successful in sales?”And believe it or not I get asked this question a lot. Many times I’ll ask them what they think they should do to be successful and many times I get a very long and complex answer to this question. To be successful in sales it boils down to focusing on these four things:

1. Do the Behavior: Most sales people find themselves doing avoidant behavior. We all know as sales people what behavior’s we should be doing and that is picking up the phone or going door to door and asking strangers for money to buy our product. If we are consistently making our dials and doing revenue generating behaviors we will be successful.

2. Be a product of the product: People buy from us because they see in us (as salespeople) what they want to see in themselves. The only way we can articulate this is to believe in our product or service. If you don’t believe in what you’re selling then how can you expect people to pay you lots of money?

3. Control your personal finances: A cluttered desk is a cluttered mind so, if your personal finances are a cluttered mess how do you think you’ll show up to your appointments? Desperate? Frantic? Once you have your personal finances under control your beliefs will change. You then can start thinking that “You’re independently wealthy and you don’t need the business.”

4. Have fun: This is the most important one. If you can’t have fun doing what you’re doing then you may want to re-evaluate being in sales. If you’re not being authentic with your clients or prospects how would you expect them to buy from you? The more you let people see who you are as a human being the easier that you’ll connect with them and the longer you’ll connect with them.

To summarize as salespeople we tend to overcomplicate things and get too creative. Maybe it’s time for us to take baby steps and start doing the behaviors that we’ve been avoiding, believing in and committing to our products unconditionally, focus on ourselves first and get our personal things in order and have a blast calling strangers and asking them for money. What’s the worst thing they can do? Say no? Some will, some won’t, oh well, who’s next.

- Whitney Lushin

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