Blog
Non-Supportive Buy Cycle
September 6th, 2010
There is a direct correlation between how you buy and how you sell. Sort of scary for us ladies since most of us love to shop! I happened to be at the mall this weekend, spending money since the sun was not out on Saturday and as I was in one of the stores I noticed something. I saw a woman being helped by a sales associate in the dressing room. The woman tried a dress on and the sales associate asked her what she thought of the dress. She replied with I like it but I need to think about it – I’ll be back. Do you ever hear that from your prospects? How do you respond?
If I had to guess I bet many of us accept it because we say the same things when we are in purchasing situations. We need to think about it or we say things during our day to day life like I’ll probably be at the party… I might be able to help you out…Maybe I can do that… I’ll do my best… Sound familiar? I’m sure we all have that friend that always says they might be able to make it but it never fails that they do not show up. Have you ever considered the language they use and that you use?
When it comes to non-supportive buy cycle we need to be aware of what we sound like. Our words are often more important in these situations. If we use wishy washy words we are going to be more likely to accept that same language from our clients and prospects. Be strong in your speech. Saying no is better than saying maybe!
Karen Casey
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