Lushin & Associates

A Sandler Sales Training Company

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Progress not Perfection

July 20th, 2009

Goals……to me it feels like a word that is often misused (especially in sales).  “My goal is to increase my sales this year” or “my goal is to start making cold calls” or “My goal is to stop accepting think-it-overs.”  When you look at the goals you have relative to your sales world do you have the following key components:

  • Are they written down?
  • Have you told people about them?
  • Do you have time frames for when you want to achieve them?
  • Are they measurable and quantifiable?

Many of us think we are competitive in nature and have desire for more.  We “think” we have goals because we subconsciously say them to ourselves.  We are afraid to follow the components above because we might fail or feel let down by not achieving what we wanted.  Here is something you should know about goals.  The key to goals is progress not perfection.

If someone had the goal to save more money this year, this is very vague.  More money could be 1 penny more than saved the year before.  Let’s pretend someone said “my goal is to save $10,000 extra dollars this year”, but at the end of the year they only saved $8500.  Did they technically achieve their goal?  No, but look at the progress achieved vs either not setting a goal or just saying they wanted to save more money!

Bottom line….if you don’t know where you want to go in life (personal or professional), how will you know what you have to do to get there?

Aaron Prickel

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