Sales and the NFL

September 28th, 2009

On a recent 4 hour car drive home from visiting family I found myself anxious to get back to the house as soon as possible.  Yes, we were away from home for the weekend and wanted to sleep in our own beds.  Yes, having 2 little ones in a car for that long isn’t an ideal scenario.  Yes, it was nice outside and my lawn needed to be cut.  We arrived at our house and the first thing that happened…..I raced for the basement to turn on the NFL games.

After getting my quick fix of fantasy football stats and highlights from the games I again realized how enjoyable the NFL truly is.  Why is it enjoyable?? Because they do an excellent job creating an experience for their clients.

I started to think how experiences we provide to our prospects and clients affect our sales world.  Are we creating experiences that keep them coming back for more? Are we creating experiences that are able to separate us from our competition? The NFL has provided real time score updates, video highlights throughout the game, fantasy football, NFL ticket, apparel for our favorite teams.  All to create an experience we can remember.

The next time you are on a sales call, remember to create that experience for your prospect.

Aaron Prickel

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